Learn & Play Festival (LAPF) will appear for the first time in Vietnam and will be hosted in Binh Duong Province with abundant activities, creating a playground for children & families in Binh Duong Province and Southern Provinces of Vietnam.

Learn & Play Festival 2023 will be hosted at World Trade Center Binh Duong New City (WTC EXPO), from 14 – 16/9/2023. The program is organized by WTC Binh Duong New City and takes place concurrently with the Vietnam – Korea Characters Licensing and Symbolic Festival 2023.

At the festival, in addition to the exhibition activity, the festival also covers some typical activities such as Playground for fun activities and ideal education for children; a Character Symbolic Contest reward with attractive gifts; Reading books area for children. Especially the food court with many healthy foods for children during the process of playing & learning.

The event is a playground with diverse activities, including offline activity, online activity such as releasing an online contest about “Character Symbolic Contest”, in accordance with accessing information for citizens in the province area.

The festival scale includes 200+ booths, 100+ businesses, 800+ products and a thousand visitors.

Character Marketing is considered to be an “explosive” trend in a shortcoming period in the Vietnam market. Surely, this is the opportunity “Expand potential, increase connectivity” for the businesses at the event.

REASONS TO EXHIBIT AT LAPF 2023?

• Opportunities to promote and enhance brands for Small – Medium Enterprises (SMEs) as well as big chain stores.
• Introduce products directly to consumers, reach out directly to potential customers.
• Help businesses to understand Toy & Education products in the upcoming time, experience the strategic and global branding trends.
• Business opportunity: trade connection between domestic and foreign markets.
• After the pandemic, the tendency of people is increasing interest in family-related activities. Accordingly, many families focus more attention on educational activities for children.

DEVELOPMENT POTENTIAL IN BINH DUONG

• Binh Duong achieved the highest per capita income in 2021 by GDP reaching 7,12 million VND, 1.8 times higher than the national average and increased by 1,71% compared to 2020, with the young population and the growing middle class, Binh Duong is a potential market for children products.
• Product quality and the origin of the product become the 2 main factors in the children’s toys market.

ITEMS ON DISPLAY AT THE EXHIBITION

• Education
• Children’s games and toys
• Mom and Baby products

In addition, the accompanying interesting activities such as Conferences and Cultural activities will take place.

We believe that play is one of the most important ways for children to learn. With that, we created “Learn And Play Festival 2023” (LAPF 2023) as a family-friendly playground.

Register now to not miss any opportunity to find and establish new business relationships, update and learn the latest trends to improve the efficiency of your business.