On the morning of October 30, at the Binh Duong Convention and Exhibition Center, the Binh Duong People’s Committee, in collaboration with the Department of Industry and Trade, held a ceremony to announce and award certificates to 41 production facilities and businesses recognized for their outstanding rural industrial products in 2024. The honored products came from various categories, including handicrafts, agricultural and aquatic food processing, machinery and equipment, and other product groups.

During the ceremony, Mr. Nguyen Thanh Toan, Director of Binh Duong Department of Industry and Trade, emphasized that 2024 marks the seventh year of this recognition program. It is an opportunity to celebrate innovative, high-quality products that meet domestic demand and expand into international markets. Binh Duong is now one of the leading provinces in the southern region, with 17 products recognized at the regional level, confirming the province’s position in the national rural industrial product recognition program. This highlights Binh Duong’s potential and strong momentum in developing rural industry.

Mr. Toan further mentioned that the Department of Industry and Trade continually works to support production facilities through policies encouraging technological innovation, improving product quality, and expanding market access. In 2024, effective promotional efforts led to a diverse range of registered products, showcasing various designs, materials, and high utility value with great development potential.

Additionally, with local government support, the Center for Trade Promotion and Industrial Development has collaborated with WTC Binh Duong to launch the World Trade Mart—an exhibition space for outstanding rural industrial products in the province, operational since 2024. This project will serve as a vital link, helping businesses connect and promote Binh Duong’s rural industrial products to both domestic and international markets, while also contributing to the effectiveness of the campaign “Vietnamese people prioritize using Vietnamese goods.”

World Trade Mart is a strategic initiative aimed at helping local businesses access the global ecosystem, creating opportunities to participate in international supply chains and build strategic partnerships. With its professionalism and reputation, WTC Binh Duong is committed to supporting businesses in expanding their brands, promoting exports, and accessing global markets, contributing to the economic and social development of Binh Duong.

On the same day, Vietnam Trade Promotion Agency also organized a digital skills training session to help businesses and cooperatives develop their brands and build their presence on TikTok. The program focused on sales skills for TikTok Shop, identifying brand styles, and providing suitable content suggestions for different product categories. Notably, the training included detailed guidance on selling through Livestream, covering the structure and layout of a professional livestream script.

The practical session was carefully designed, including script development in groups, setting up live sessions, and direct product presentations. The training concluded with a Q&A session to address sellers’ questions, creating a solid foundation for businesses to engage customers more effectively.